S.p.A. is Italy's most important privately-owned communications
and broadcasting group. It was created in 1993 following
the restructuring of Fininvest´s television operations.
That same year, Fininvest contributed to Mediaset rights
for television programs and stakes in several film production
and distribution companies. Between 1994 and 1995 Fininvest
contributed to Mediaset, Publitalia '80 and RTI and Mediaset
acquired Videotime, RTI Music and Elettronica Industriale.
Since 1996 its shares are traded in the Italian Stock Exchange.
Mediaset broadcasts three terrestrial channels in Italy:
Canale 5, Italia 1 and Rete 4. Mediaset´s main companies
S.p.A. is the group company that holds the broadcast
licenses for Canale 5, Italia 1 and Retequattro and heads
up the Italian Commercial Television Division. Through
its subsidiaries (Videotime S.p.A., Elettronica Industriale
S.p.A. and Mediatrade S.p.A.) R.T.I. manages the three
channels. Videotime is the television production arm of
the group with two television centres in Milan, one television
centre in Rome and regional studios. Elettronica Industriale
owns and manages the broadcast signal infrastructure for
the three channels. And Mediatrade is responsible for international
rights trading for films, television series, cartoons,
documentaries and sport, as well as the production and
coproduction of television fiction.
'80 S.p.A. is the Mediaset Group's advertising arm
and sells advertisng for the Group's three channels.
S.p.A. owns and operates the Group's activities in
new media and thematic channels. The company owns 10% of
CFN S.p.A (controlled by Class Editore), which broadcasts
the financial channel Cfn.
also owns 19.5% of the Italian fixed-line telecom company,
Albacom S.p.A., 100% of Publieurope International Ltd. (through
Publieuros Ltd.) and 100% of Mediaset Investment S.a.r.l..
Mediaset Investment is based in Luxembourg and manages the
group´s international operations. The Group, directly
and through Mediaset Investment, owns 40% of Gestevisión
Telecinco S.A. and Publiespaña S.A. (from January
1st, 2003 Mediaset will increase its stake in both companies
5 began its operations in 1978 as Telemilano, a local TV
station. Afterwards, it reach a national footprint through
several local TV stations. In 1980 it changed its name to
Canale 5 and began broadcasting as a national channel. Canale
5 is a general entertainment channel with news programs,
fiction, light entertainment and sport. In 2001 it had an
audience share of 23.6%.
1 was acquired by Fininvest at the end of 1982. It´s
a general entertainment channel with fiction, films, light
entertainment, sport and cartoons and it targets a younger
audience. In 2001 it had an audience share of 10.3%.
was bought by Fininvest in 1984. Retequattro targets an older
audience and its popular among older women. It shows news
programs, films, fiction, light entertainment and arts programs. In
2001 it had an audience share of 9.3%.
S.p.A. trades in the Italian stock exchange since 1996 and
its main shareholders are: Fininvest S.p.A. 48.356% (ISIM
S.p.A 0.677% and Fininvest Finanziaria
D'Investimento S.p.A 47.679%) Lehman
Brothers International Europe 2.279%, Putnam Investments
2.236% and Kingdom Investimentos e Servicos Sociedade Unipersonal
LDA 2.285%. Fininvest S.p.A. is one of the largest Italian
companies and its controlled (96%) by the family of the Italian
ex-Prime Minister Silvio Berlusconi.